The Super Bowl is one of the biggest sporting events in the world. Last year alone, around 800 million people worldwide saw the final of the American football league. But the event is also American, accompanied by an impressive supporting program. Demi Lovato (27, "Tell Me You Love Me") makes the musical start. She has the honorable task of singing the American national anthem, the year before it was Rock tube Pink (40), which raised the bar for Lovato very high despite health problems. The halftime show, however, is the showpiece of the event, on which the Kansas City Chiefs and the San Francisco 49ers duel on February 2.
For years, world stars have given each other a hand here with their performances. An appearance at the legendary show is often seen as a career highlight for musicians. There is full female power this year: At a joint press conference in Miami, Jennifer Lopez (50, "Love Don't Cost a Thing") and Shakira (42, "Waka Waka") got in the mood for their show. For the two megastars, it is the first appearance at the event.
Memory of Kobe Bryant
The singers announced at the date that they would honor the late basketball star Kobe Bryant (1978-2020): "We will all remember Kobe on Sunday and celebrate life and diversity in this country," Shakira said, according to "CNN" , "I am sure he would be very proud to see the message we want to convey on stage that day," added the singer. "That's how life plays and we have to keep going. But it affects us and will have an effect forever," said Lopez.
After the first rehearsals, the two were very happy that they were so different and complement each other perfectly, said Shakira. This also indicated the choice of outfit of the musicians at the press conference: Shakira appeared in casual jeans and a floral shirt, Jennifer Lopez wore an elegant, white combination of trousers and a tight crop top in a bustier style. In the end, Lopez added as a subliminal political message: "The fact that two Latino women in this country are taking over the half-time show at this time gives us strength."
Lopez 'fiancé Alex Rodriguez (44) gave a first glimpse into the rehearsals. The former baseball professional published a short clip on Instagram that could show J.Lo's supposed dance group. It shows: Countless girls at Lopez's side, all of them wearing black clothes and hair that is strictly styled back.
In the very best company
Shakira and Jennifer Lopez are in very good company with the performance. The list of artists who have performed in the past reads like the who's who of the music industry. Justin Timberlake, Aerosmith, U2, Britney Spears, Prince, Madonna, Beyoncé, Katy Perry, Lady Gaga, Phil Collins and Michael Jackson have already been allowed to take the stage on the covered grass in the stadium.
The commercials that run at half-time are no less legendary. The broadcasting slots are coveted accordingly. For a 30-second commercial, a company had to spend around $ 4.5 million in 2019. In 2017, it was $ 4.7 million. It's a whopping $ 5.6 million for half a minute this year. In 1967, a spot was $ 34,500.