Actually, it should be slowly with the customers, the wonder car called Ocean, with which the designer and start-up entrepreneur Henrik Fisker appeared at the beginning of 2019. It should take less than three seconds from 0 to 100 km / h, cost 37,499 dollars (just under 32,000 euros) even before subsidies – and of course have the latest autonomous driving functions. Then the market launch was postponed to November 2022 …
The share price has been moving sideways for years, but recently there has been movement. On Wednesday, the company boss himself extensively touted his car in a conference call for investors: An SUV has never felt better; the “world’s best” user interface is similar in its revolutionary character to the first iPhone; expect the best acceleration and the greatest range. Above all, however, they are the first start-up company to work on two platforms at the same time: “That validates our strategy,” claims the native Dane.
At the same time, the investment bank Morgan Stanley praised the start-up: Fisker is one of the few start-ups that don’t constantly miss their deadlines. Fisker did not miss the subsequent rise in the share price: He immediately announced that he would raise new capital through convertible bonds – in the amount of 625 million dollars, the equivalent of 530 million euros. The price of the Fisker share promptly crashed.
Insulted Twitter reaction
The farce followed on Saturday: Fisker went on the short message service Twitter to announce offended: “We are working on making Fisker Inc. a long-term business with strong products. A car company that wants to win needs more than a car. This is not for day traders. Our long-term shareholders know this and I thank them for their support. “
With his tweet, Fisker opened Pandora’s box. Fisker was accused of having been able to raise funds a few months ago on much more favorable terms; he doesn’t understand anything about finance. And he always claimed that the Ocean model was fully financed – whereupon Fisker shouted on Twitter: “How often do I have to mention the PEAR model!” This is the ominous second series that is “revolutionary” and “climate neutral”. Unfortunately, he could not provide any further details until 2023 – for “competitive reasons”, as he hastened to ascertain.
Shares for a villa?
Fisker personally acknowledged almost every positive contribution for hours with a raised thumb and at the same time asked for civilian manners. Meanwhile, a critical panelist noted: “If the CEO has time for something like this, that’s a warning sign.” In fact, the detail-loving company leader is known for spending a lot of time on seemingly trivial topics. And also for his private standard of living: In June 2021, reports were made about a 21.8 million dollar villa that Fisker acquired together with his wife, Greta Gupta-Fisker, who is also the car brand’s chief financial officer. On Twitter, he was accused, without being contradicted, of having sold shares on a large scale in return.
Now the increasingly nervous investors are waiting for positive news from the company headquarters. One branch of hope comes from the Biden government, which recently announced the goal of increasing the proportion of electricity in new cars to 50 percent by 2030. The Fiskers announced last week that they had great expectations of the government, because electrification was a “great initiative that unites the country.” to be: “They need four years to develop an electric car.” When they are ready, you will already have four models on the market, namely “before 2025.”
Fisker’s past successes
Even though Henrik Fisker has long made a name for himself as an entrepreneur, observers consider the retro design of the BMW Z8 to be its greatest automotive achievement. He then worked as chief designer at Aston Martin, where he further developed the designs of his predecessor Ian Callum. And then he founded the Fisker Coachbuild brand, which closed its doors after fewer than 20 instead of the planned 300 cars. These were converted Mercedes SL and BMW 6 Series.
Fisker then switched to alternative drives. When he presented the hybrid car Karma, the trade journal “Auto Week” trumpeted: “Will this man save the American auto industry?” But the poorly made, expensive and narrow sedan flopped. Now the big hit with the electric cars should succeed. But the bizarre tweets only suggest one conclusion: Your nerves are on edge.
aum / Jens Meiners