Sustainable fashion labels
Is fair fashion overtaking fast fashion?
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We show you eight sustainable fashion labels that are now on the rise and what they can do – especially in comparison to fast fashion.
Sustainable fashion was decried for a long time, has been linked to attributes such as eco, Waldorf, and dowdy. All the better that this way of thinking is slowly changing. Because fair fashion can also be different, namely cool and stylish! In addition, sustainable fashion labels convince with their inner values at the latest. Because we explain the advantages of fair and sustainably produced fashion compared to fast fashion – not only for the environment, but also for your health.
What is sustainable fashion anyway?
Above all, sustainable fashion labels are fighting against the fast pace of life and the overconsumption of clothing. According to a study by Greenpeace, Germans only wear 60 percent of the clothes in their closet, the rest is gathering dust. The main aspect of sustainable fashion is that only as many resources are used as can regenerate themselves within a certain period of time. Otherwise an imbalance will arise and man will gradually ruin the planet. The earth can no longer recover on its own and that is not sustainable.
Environmental polluter fast fashion
Fast fashion chains are now launching collections almost every week that are designed to convince people to buy new clothes even though they actually don’t need anything. This is not sustainable at all and also leads to that Tons of clothing are produced and also thrown awaythat pollute our environment. In Germany, the purchase of clothing is responsible for around 135 kg of CO2 per person per year. The amount roughly corresponds to the emissions of a car trip from Stuttgart to Hamburg.
Slow Fashion versus Fast Fashion: These are the advantages of sustainable clothing
- environmental Protection
Sustainable fashion is made from environmentally friendly materials, which at best leave no trace on our planet. That means she recyclable must be, so can be completely broken down. In addition, sustainable fashion labels consume significantly fewer resources such as water. It takes around 170 bathtubs full of water to produce one kilogram of conventional cotton. The cultivation of certified organic cotton, on the other hand, uses 91 percent less water. - Health
In addition to the many benefits for the planet, sustainable fashion is also a game changer for our health. A lot of things that are normal in the conventional textile industry are regulated during their manufacture. It becomes clear, for example, in the production of sustainable clothing fewer pesticides and harmful substances used that can irritate our skin. In addition, researchers in the USA found that there could be a link between chemically modified cotton plantations and cancer. - Social justice
Unlike the fast fashion industry, sustainable slow fashion labels pay attention fair working conditions and fair wages for their workers. Low-cost fashion labels, on the other hand, obtain their clothing from production countries such as Bangladesh and Pakistan. There, the seamstresses toil under inhumane conditions for a daily wage of less than two euros. As a point of reference: In Cambodia, workers take to the streets to demonstrate for a minimum wage of the equivalent of 160 euros a month.
These eight sustainable fashion labels declare war on fast fashion
These sustainable labels have already recognized that the fast fashion industry is quite a polluter. That’s why they want to do better and pay attention fair working conditions, recycled and recyclable materials and shortened production routes.
- Armed Angels
Armedangels is probably one of the best-known sustainable fashion labels in Germany. The founders from Cologne produce fashion that is timeless, fair and sustainable. Especially the Jeans Collection of the fashion label with the name “Detox Denim” draws attention. Because Armedangels does not use dangerous toxins such as chlorine, synthetic pesticides and fertilizers in denim production. A real game changer that has favorite jeans potential.
- Everlane
Above all, the sustainable label from the USA pays attention transparency. The brand’s website reveals a garment’s full production path, including the factories where it’s made. Also, Everlane is collaborating recycled materials like organic cotton and denimthat is not harmful to the environment. The design of the garments is simple, so the pieces stay up-to-date for a lifetime. - redwood
The Berlin fashion label Rotholz has been creating timeless eco-fashion and lifestyle products in a minimalist design since 2009. stand by sustainable and fair manufacturing processes in cooperation with small manufacturers and artists as well as recycled fabrics and sustainable materials in focus. The brand is young and stylish, but still timeless.
- People Tree
Since 1991, British Safia Minney, founder of the sustainable fashion brand People Tree, has set herself the task of revolutionizing the fashion industry. Working with farmers and craftsmen from developing countries with fair wages and ethical working conditions is important to the Briton. Her brand’s garments are designed to traditional handwork such as embroidery, weaving, printing, dyeing, knitting celebrate and appreciate. The result is stylish and sustainable fashion that focuses on high-quality materials.
- Dariadeh
All garments from the Dariadéh label are sustainable and are made in small, mostly family-run factories made in Portugal, Serbia and Turkey. The brand only uses sustainable materials and fabrics such as organic fabrics made from linen and cotton. The parts are available in a size range from XXS to XXXL and should therefore be suitable for different body shapes and people. In addition, 50 cents are donated to charities with every order placed. - Patagonia
If you like outdoor activities and like to be outdoors, you may already know Patagonia. The fashion brand was founded by a Californian who is enthusiastic about climbing and manufactures sustainable active wear and outdoor clothing – you can get everything from breathable shirts to trekking pants here. The label pays attention environmentally friendly and resource-saving materials and production methods and also donates a fixed amount of its profits to environmental organizations.
- Jan’n June
Bye bye cheap fashion. In the summer of 2014, two Hamburg women founded their eco-label Jan’n June out of ‘necessity’, as they say themselves. “There was simply no stylish, sustainable and affordable fashion label,” says one of the founders. With Jan’n June they have fulfilled a dream. The sustainable fashion brand brings fairly produced clothing from the eco corner and offers minimalist, modern styles that you can feel good in.
- Nudie jeans
Nudie Jeans has the big vision the most sustainable denim company to become worldwide. And they are on the right track. The fashion label pays attention to living wages, fair trade and recycled organic cotton and the absence of chemicals in production. In addition, old jeans are also recycled and reused. A real plus point: the label offers a free, lifelong repair service. If that’s not sustainable.
Reading Tips: If you want to know how to organize your closet, this article might help you. We also explain what innovative and sustainable textiles can do. And here we reveal everything about sewing scrunchies.
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