(AOF) – “After two consecutive years of decline (-8% in 2022 and -10% in 2023), the swimming pool market will have difficulty rebounding”. This is what Lauric Berthier, author of the Xerfi study entitled “The swimming pool market and its new prospects for 2025 – What strategies in the face of inflation, the construction crisis and ecological issues” says ?” According to him, this market will continue to decline by 2025 to fall to 3.1 billion euros, “i.e. an average decline of 2% per year and a plunge of more than 20% compared to the peak of activity in 2021” .
“The gloomy outlook on the market for new single-family homes does not bode well for a significant increase in demand for first-time equipment,” he indicates, referring to the economic and financial situation of households and high interest rates.
“The unit prices of swimming pools should also continue to increase”, because “unless they have been able to fully pass on the increase in their costs in the prices”, swimming pool contractors will seek to rebuild their margins in the coming years, and this “could favor above-ground pools imported and whose installation is generally beyond the reach of pool specialists.
“Finally, environmental concerns and fears around the availability of water will slow down certain potential buyers. Water restrictions, linked to drought orders taken in many territories, also risk hampering the launches and progress of projects which sometimes have to be postponed.
Lauric Berthier, however, recalls that France is “the second largest country in the world in terms of installed base, with nearly 3.4 million pools identified in 2022”. This means that “the demand for renovation work” should “continue to grow in the future, as will maintenance contracts” and that these operations “will also stimulate sales of equipment and consumables”.
“The French market experienced unprecedented growth after the health crisis to reach a record turnover, slightly less than 4 billion euros in 2021,” he recalls. If the dynamic then subsided, “sales and revenues, all segments combined, remain for the moment higher than pre-Covid standards”.
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