The small dishes in the big ones. The brand APM Monaco, built in 1982 by Ariane Prette and her son Philippe Prette, is celebrating its 40th anniversary. After several years of making jewelry for others, the brand launched its own brand under the leadership of Philippe Prette, now CEO, and his wife Kika Prette, creative director. June 8 was a day of celebration and it was in Paris that the brand organized a small party.
Head to the Opéra district, in the 9th arrondissement, to one of APM Monaco’s Parisian boutiques, to party. Smiling and delighted with this beautiful birthday evening, Kika Prette took the pose with relaxation with several personalities. We were able to see by his side Sylvie Tellier, she also smiling despite the recent and stubborn rumors that tell her about the departure of the head of the Miss France committee; farewell to the Miss who would give the greatest pleasure to his eternal enemy, Geneviève de Fontenay. We also saw the model and proud APM Monaco ambassador, Baptiste Giabiconi, who shared several photos of the pieces offered by the brand on his Instagram account.
Other notable personalities include Jérémy Lorca, Alexandre Wetter (Mrs.), Raphaël Say, Corentin Huard, Ugo Franchini or even Laurent Amar, Delphine Zentout, Romain Brau (Revenge of the Glitter Shrimp, A woman of the world…), Clément Grobotek, Camille Yolaine… All were able to celebrate the 40th anniversary of this brand, which has around 400 stores worldwide, can be discovered on its official website.
“Engaging all five senses, the APM experience is thoughtful, comprehensive and upscale. Travel to the south of France. In our stores around the world, you will always find our navy leather and Riva wood interiors, reminiscent of cruises on the Mediterranean. We create a monthly playlist that matches the mood of the collection and that accompanies you during your shopping. Our in-store experts will guide you to discover our jewelry in a warm and comfortable environment. These little attentions make it possible to establish privileged relationships and improve the shopping experience. It’s more than just a transaction!“, relates APM Monaco.