Tag: antitracking
iPhone: Apple’s anti-tracking does not prevent apps from spying on you
According to computer security researchers at the University of Oxford, Apple’s anti-tracking system has flaws that allow applications and large companies such as Meta or Google to continue to collect…
iPhone: more and more users deactivate anti-tracking, Facebook can blow
Research reveals that more and more iPhone users accept ad tracking. They were only 16% when the iOS 14.5 anti-tracking tool was launched in May 2021. They are now 25%.…
Apple’s anti-tracking system will cost Facebook $12.8 billion in 2022
Since the spring of 2021, Apple’s new targeted advertising policy, which relies on user consent, has made it harder for Facebook to generate ad revenue. The shortfall is colossal… In…
Facebook could lose 11.8 billion euros because of Apple’s anti-tracking
According to a recent analysis by research firm Lotame, Apple’s anti-tracking tool integrated via iOS 14.5 could well cost Facebook billions in 2022. Specifically, losses are estimated at $12.8 billion.…