Tag: FLoC
Cookies: after the FLoC flop, Google tries a new approach with Topics
Mathilde Rochefort January 26, 2022 at 12:05 p.m. 2 © Christian Wiediger / Unsplash As the 2023 deadline approaches for the replacement of third-party cookies, Google is looking for an…
Advertising targeting: Google abandons FLoC, replacing cookies, in favor of Topics API
Future successor to advertising cookies, Google’s FLoC has already been abandoned. It is replaced by another targeting method, Topics API, based on the main centers of interest of Internet users.…