Tag: Kfood
The boom in K-food, Korean soft power for the taste buds
At the K-Mart Champs-Elysées supermarket, in Paris, October 26, 2023. GUILLAUME BELVèZE FOR “THE WORLD” Rue de Provence, in 9e district of Paris, not far from Saint-Lazare station. There are…
After K-pop, K-food! Or when Korea invites itself to the table
Pushing the door of the Kick Café, in the center of Paris, one has the feeling of entering a gigantic candy box. Candy pink walls, white chocolate pastries disguised as…