Tag: Marketers
Marketers prefer human creations to AI creations
The opposite would have been surprising. Although artificial intelligence solutions are growing like mushrooms, humans still occupy a special place in digital creation. According to a study conducted by the…
Marketers no longer hesitate to use generative AI
We see it on a daily basis, the general public’s curiosity and interest in Artificial Intelligence continue to grow. With professionals, it’s the same thing! According to a survey by…
Marketers are cutting back on the spending side
Marketing is an investment! Only today, caution is required on the spending side. According to the recent “CMO Spend and Strategy” survey by Gartner, 75% of marketing managers feel pressured…
Marketers are addicted to cookies
It’s hard to change good old habits. The perfect example is third-party cookies, with a recent study by Adobe demonstrating this quite clearly. Analysts estimate that 45% of marketers today…
Marketers don’t have the right tools to manage their data
It is the shoemakers who are the worst shod. According to the results of a survey conducted by Ascend2, only 25% of marketers say they have all the data to…
Why AI Won’t Completely Replace Marketers
Artificial intelligence (AI) is increasingly adopted and its use extends to many fields, including even creation, yet generally perceived as an intrinsically human activity. However, our place remains essential in…
Stock marketers or “good fathers”, how people under 35 manage their savings
INVESTIGATION – While some reproduce the family model, others do not hesitate to be more daring. “At first the money came from my parents, then after a few years I…
Driving Web Traffic: ZDNet’s Top Tips for Marketers and Others
81.5% of internet users use the internet to search for a product or service to buy (“Digital Report”, We Are Social x Hootsuite, 2021). So yes, you want to sell…