(CercleFinance.com) – Target announced Monday that it would lower its prices in the hope of curbing the negative impact of high inflation on its customers’ spending, and therefore on its sales.
The number two American retailer behind Walmart says it plans price reductions on some 5,000 consumer products such as milk, meat, sodas, fruits and vegetables, coffee and diapers.
The Minneapolis group, positioned in the ‘discount’ segment, specifies that these price reductions, which already affect 1,500 items, will be added to its usual ‘low prices’ policy.
For example, the price of its frozen Jack’s pepperoni pizza will go from $4.19 to $3.99, that of Huggies baby wipes from $1.19 to 99 cents and that of a three-liter container of laundry detergent Parsley from $13.69 to $12.99.
Target estimates that this commercial offensive should be able to save its customers several million dollars throughout the summer, not only in view of the Memorial Day and July 4 holidays, but also in anticipation of the next school year. classes.
This initiative comes as the distributor saw its like-for-like sales decline by 4.4% during its past quarter.
Copyright (c) 2024 CercleFinance.com. All rights reserved.