(CercleFinance.com) – The American distributor Target announced on Wednesday that it was going to deploy a large-scale service consisting of offering its customers the delivery of Starbucks drinks in ‘drive’.
Following a successful pilot phase, the group plans to develop its offer this summer with the aim of offering it in more than 1,700 stores by October.
Under the terms of the partnership, customers who use Target’s ‘Drive Up’ app to place their orders will also be able to use the solution to order a free Starbucks coffee, which will then be delivered to them in ‘drive’ along with their purchases. .
For the record, Target has been collaborating for more than 20 years with Starbucks, which has seen it install more than 1,700 coffees in its points of sale in the United States.
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