Taste spoiled? – This is what the head of the Brau-Union thinks about the price of beer

Freshly tapped from the glass, bottle or can – every beer drinker has their favorite version. We wanted to know from Brau-Union boss Hans Böhm whether the latest price increases are spoiling your taste. The Dutchman talks about pain thresholds, staff cuts and what his living style has to do with the direction of Austria’s largest brewery company.

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