Taylor Swift brings Ticketmaster to its knees, ticket buying turns into a nightmare

Taylor Swift fans are on the verge of a nervous breakdown. On this Tuesday, July 11, 2023, the opening date for ticket sales for Taylor Swift’s French tour, it is impossible to buy your place on the TicketMaster site.

Credits: Wikimedia

If you are part of the Swifties club (note: the nickname given to Taylor Swift fans), you probably camped in front of your computer this Tuesday, July 11, 2023 on TicketMaster and other ticketing platforms.

For those who don’t know, ticket sales for the singer’s French tour opened today. Unsurprisingly, fans rushed by the thousands to the sites in the hope of obtaining the precious sesame: their place for one of the nine concerts announced in France in 2024.

Also read: Plane tickets, hotels, contests – beware of scams that target vacationers

TicketMaster cannot resist the massive influx of visitors

And as expected, some platforms were obviously not ready to receive such attendance. This is particularly the case with TicketMaster. As of 10 a.m., users began to encounter multiple problems on the site. After logging into their account with the specific codes provided by TicketMaster and adding the seats to their basket, they were suddenly disconnected from the site… The ultimate frustration.

Some of you may be having issues with the site this morning – we are working on it and will let you know,” wrote the site on its Twitter account on Tuesday morning.

Eventually, the rig laid down its arms at 11 a.m., unable to withstand the steady stream of Swifties. According to the first data, over a million people tried to log in at the same time to buy tickets for the Parisian dates. “The sale of Taylor Swift The Ereas Tour from 9 a.m. to 11 a.m. for Paris La Défense Arena has been put on hold. We will keep you posted with a new on-sale time as soon as possible. All codes not already used will remain valid”, confused itself as an excuse TicketMaster on the social network.

Still no new dates

This Tuesday, three sales sessions were to take place. Those at 9 a.m. and 11 a.m. were reserved for Parisian concerts, while another was to open at 12 p.m. for shows in Lyon. Only, bad luck for the Lyonnais, since the site was also forced to suspend sales for concerts at Groupama Stadium until further notice.

As of this writing, sales for various Taylor Swift concerts have not yet reopened. Unsurprisingly, fans are starting to lose patience and enrage on Twitter. “THANKS #ticketmaster for your inability to manage this sale. I had my places but your site crashes so impossible to connect. A dream for 15 years that flies away. Give me my place!”, sums up a desperate user on the blue bird. As a reminder, beware of the many fake ticket scams if you are looking to buy tickets to see Taylor Swift.

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