During 2022, the Chinese manufacturer TCL plans to buy more panels for televisions than the Korean company LG Electronics. This would allow it to become the second largest television manufacturer in the world, behind Samsung, while ahead of LG Electronics.
According to the Korean daily The Elec, which cites a financial analysis by Omdia, the Chinese manufacturer TCL should buy more panels for its televisions throughout 2022 than LG Electronics over the same period. TCL should thus acquire 36.5 million slabs against 34.5 million for LG Electronics. Samsung is expected to maintain its number one spot with 55.6 million panels ordered in 2022. Although not all of these panels will necessarily translate into TVs sold, it would be enough – according to Omdia – for TCL to overtake LG Electronics in 2022. .
Last year, Samsung sold 42.23 million televisions compared to 27.33 million for LG and 24.57 million for TCL. The latter has largely reduced the gap with LG, which was 6.84 million units in 2019 and was reduced to 2.76 million televisions in 2021. In 2022, TCL should therefore take second place from LG. Electronics, but remember that the two manufacturers have quite different strategies. LG Electronics focuses on the Premium TV market with its Oled range with six different references (A, B, C, G, Z, R) and many diagonals available. The Korean manufacturer has abandoned the entry-level market, even if the QNED range should be put forward a little more by LG this year. For its part, TCL adopts a diametrically opposed strategy by vigorously promoting its entry-level televisions such as the TCL 55C725/55C728 and by contenting itself with offering a few high-end models such as the TCL 65C825 with its Mini-Led backlight. With the arrival of the first Oled models from Samsung this year (Samsung’s QD-Oled model is already on sale in the United States), TCL will be the only major television vendor to only offer models using LCD panels. It remains to be seen for how much longer…