The more time passes, the more the border between TV and the Internet diminishes and the more the competition between TV and the Internet intensifies. And as Reed Hastings, the co-founder and former co-CEO of Netflix, said recently “our only competitor in this industry is sleep” : which explains the hardening of the competition between the services which redraws the borders of domestic entertainment and which fight to capture the maximum of “available brain time” of the televiewers.
On the one hand, television remains a mainstay of video consumption in France with 43.3 million daily viewers, while 45 million French people surf the internet every day, ie nearly 3 out of 4 of them. Every day, the French surfed the internet on average 2h18 per day in 2022; this is less than in 2021 (2h26), but more than before the Covid period (2h06). This year also confirms young people’s appetite for the Internet with 4 hours of average surfing time per day, which is almost twice as much as the average Internet user. With regard to television, after two years of high consumption, individual television viewing time in 2022 stands at 3h26 per day, down 15 minutes compared to 2021, confirming the downward trend observed for several years.
Source: Médiamétrie 2023 – DR
In total, 50.4 million people say they consume video content every day, or 4h46 of total video viewing time. The television remains on for an average of 4h16 per day, of which 80% is for TV use only and 20% (52 minutes) for other uses, including video games, VOD and SVOD. In 2022, SVOD is 8.9 million daily users with a strong increase in the over 50s who account for 23.7% of SVOD users. Youtube remains the most used video platform with 48.2 million monthly users, followed at a distance by Netflix and its 20.2 million unique visitors.
Source: Médiamétrie 2023 – DR
In this context of proliferation of video offers which are broken down into live, replay, preview, VOD, EST, SVOD and recently in AVOD or in the form of FAST channels, Médiamétrie points out that these offers are readily consumed on internet screens: computer, tablets and mobiles monopolize 23% of total TV/video content consumption time. Not surprising either that the applications have made a considerable leap with 9 applications consulted per day by Internet user.