(AOF) – Tesla is down 1.5% before the opening after the group announced further price cuts on some of its Y models in China. The starting price of the Model Y Long Range drops by 4.5% to 299,900 yuan and that of the Model Y Performance by 3.8% to 349,900 yuan. Recall that sales of Chinese-made Teslas fell 31% in July from June, according to data from the China Passenger Car Association (CPCA), marking the first monthly decline since December.
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A paradoxical performance
Data from EY highlights that the performance of the world’s top 16 manufacturers was particularly strong in 2021. While the average margin has fallen for three years in a row, from 6.3% in 2017 to just 3.5% in 2020 , this margin stood at 8.5% in 2021. This level is a record for ten years. However, the context was particularly hectic for manufacturers, faced with unprecedented shortages of components. Global sales fell 14% in 2020, the year of the health crisis, to rebound by only 5% in 2021. However, last year, players were able to reap the benefits of their efforts on their fixed cost structure. .