(CercleFinance.com) – The TF1 group takes stock of its January audiences and indicates that it has increased by +0.3 pt on the 4+ to 26.1% of PdA (audience share) and confirms its ‘wide leadership ‘ on the targets.
The group posted an increase in FRDA-50 over one year with 33% of share price (+0.1pt) and on the 25-49 to 29.9% (+0.2pt).
According to the group, 55.5 million viewers watched the TF1 Group channels in January.
TF1, large TV leader, up 0.3 pts on FRDA-50 and widening the gap with its challenger: +22.2% on FRDA-50 (+8.1 pts gap vs 6.6 pts), 19.5% on 25-49 (+6 pts difference vs 5.5pts).
LCI posted the strongest growth in television in 1 year with +0.8 pt and equalized its record at 2% market share.
TMC large DTT leader on targets for the 5th consecutive month: at 4.8% of PdA 25-49 and on Ind.CSP+
Finally, TFX, the second DTT channel behind TMC on the FRDA-50 at 3.6% of share MYTF1, posted the first 9 replays of the month.
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