[21.07.22] PRESS RELEASE
THE TF1 GROUP ENTERS INTO EXCLUSIVE NEGOTIATIONS WITH A VIEW TO THE SALE TO FUTURE TECH RETAIL OF ITS 70% STAKE IN THE CAPITAL OF YKONE
The TF1 group has entered into exclusive negotiations with Future Technology Retail (FTR), a technology solutions investment and distribution company subsidiary of BinDawood Holding, with the aim of selling its shares in YKONE, an international influencer marketing agency .
Founded in 2008 and integrated into the TF1 group in 2018, the YKONE agency has grown worldwide to become one of the main players in the sector today. YKONE is now present in 12 countries in Paris, Milan, Geneva, Berlin, Munich, Las Vegas, Miami, Dubai, Abu Dhabi, Riyadh, Jeddah, Hong Kong, Bangalore, Tunis and Shanghai.
YKONE has also expanded its services by developing a technology offering, CAMPAYGN, acquiring influencer network BOLD MANAGEMENT and launching its production company ODDLY ENOUGH. YKONE recently acquired the German agency COVER, after having acquired the Milanese agency BALDI in 2021, thus completing its European presence. YKONE now employs more than 150 people and supports around fifty large groups in the implementation of their strategies. social media and influence.
Specialized in luxury, beauty and tourism, YKONE supports major global brands in their operations ofinfluencer marketing. The sector is experiencing very strong growth and has benefited from the growth in advertising investments on social networks. Since 2020, the company has doubled its turnover every year.
About the TF1 group:
The TF1 group is a major player in the production, publishing and distribution of content. Its purpose is to positively inspire society. The activities of the TF1 group are divided into two divisions: The Media division, brings together its free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI), its thematic channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club) , its on-demand content platforms (MYTF1, TFOU MAX, Salto), its unifying digital brands (including Marmiton, aufeminin, Doctissimo, Les Numériques) and the TF1 PUB network. The Group is also present with Muzeek One in the production of music and shows. The Production division, with Newen Studios, creates and distributes programs in all genres and for all players in the sector, from public and private channels to digital platforms, thanks to the 40 companies and creative labels that it brings together in France and abroad. ‘international. Present in 20 countries, the TF1 Group had 3,380 employees at 31.12.2021. In 2021, it achieved a turnover of €2,427 million (Euronext Paris, compartment A: ISIN FR0000054900).
About Ykone:
Founded in 2008 in Paris, the Ykone agency, now established in Europe, the Middle East, Asia and the United States, has established itself as one of the best international agencies ofinfluencer marketing. For nearly 15
Legal notices French television 1 – TF1 public limited company with capital of 42,097,127 euros RCS Nanterre 326 300 159 – 1 quai du Point du Jour 92656 Boulogne-Billancourt Cedex
This document is certified by Wiztrust.
years, Ykone has been a pioneer in this sector and designs increasingly ambitious campaigns for brands in the luxury, beauty, fashion and travel sectors, as well as for players in the consumer market. The agency’s clients include L’Oréal, LVMH, Chopard and Nespresso. She joined TF1 in November 2018.
About the Future Tech Fund:
Future Technology Retail (Future Retail for Information Technology Company) is a subsidiary of BinDawood Holding, one of the leading retail operators in the Kingdom of Saudi Arabia. Created in January 2022, its mandate is to take advantage of technology-related investment opportunities in the retail sector. FTR announced the signing of a definitive agreement in March 2022 to acquire a majority stake in International Applications Trading Company (IATC), the company that developed and manages BinDawood Holding’s Danube and BinDawood e-commerce channels. The acquisition of Ykone would be carried out through a new French subsidiary attached directly to FTR.
TF1 GROUP
INVESTOR RELATIONS DEPARTMENT – [email protected]
CORPORATE COMMUNICATIONS DEPARTMENT – [email protected]
Legal notices French television 1 – TF1 public limited company with capital of 42,097,127 euros RCS Nanterre 326 300 159 – 1 quai du Point du Jour 92656 Boulogne-Billancourt Cedex
This document is certified by Wiztrust.