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In "Black is king", Beyoncé delivers a remarkable fashion performance. Thanks to her, the name of the French designer Marine Serre is on everyone's lips. Its flagship print has become the most popular of 2020.
It only took 48 hours for the French designer's moon print Marine Serre becomes the most coveted of the year 2020. The reason? Beyoncé wears one of her pieces with a crescent moon print in the clip "Already", from the musical feature "Black Is King", co-directed by the singer available since last Friday on Disney +.
Since the clip was released, fashion search engine Lyst claims to have seen a 426% increase in “Marine Serre printed crescent moon” queries in just 48 hours. Research on Marine Serre in general has also increased by 51% week over week on the platform. On Google, searches for "Marine Serre" were the highest of the year so far during the same period.
Read also: Why are stars and bloggers passionate about designer Marine Serre?
The moon print by Marine Serre
This is not the first time that Queen B has appeared in Marine Serre. Back in May 2019, Beyoncé wore a black and red jumpsuit with a crescent moon print. And she's not the only celebrity to have adopted the avant-garde pieces of the 2017 LVMH Prize winner. Dua Lipa, Rosalía, Dua Lipa, Kylie Jenner and most recently Adele who proudly displayed in the same outfit as Beyoncé. , all are passionate about the crescent moon motif, signature of the designer.