Alfa Romeo sees itself as a peacemaker
Jean-Philippe Imparato, CEO of Alfa Romeo, is decidedly relaxed: “Believing that the name ‘Milano’ meets all legal requirements and that there are more important things than the name of a new car, Alfa Romeo has decided to change the name from ‘Milano’ to ‘Alfa Romeo Junior’ in order to promote a climate of relaxation.”
That’s no joke! – Over for Milano: That’s what the new Alfa Romeo is now called
