The ranking of the British agency Cosmetify has fallen: find out which beauty brands are the most popular internationally!
Since 2019, the British agency Cosmetify has annually taken stock of current trends in the beauty world by highlighting the two hundred most popular beauty brands around the world during the year, but also the most powerful influencers. of the beauty sphere and the beauty accounts of the most followed social networks.
To establish its famous ranking which has now become a benchmark in the field, the Cosmetify agency is based in particular on the popularity of brands, people and accounts on social networks (by analyzing the number of followers on Instagram but also the mentions that they make them and the engagement of said subscribers via their interactions on the social network) and on the volume of searches concerning them on Google and its evolution during the year. These criteria made it possible to decipher again this year, which were the ten beauty brands that were successful in 2020. Now is the time to find out if your favorite brands are among the favorites of beauty addicts from all over the world and discovering others that you are likely to like. Verdict!
The world's most popular beauty brand in 2020 is …
This is the makeup brand of influencer Huda Kattan, Huda Beauty, which is establishing itself as the favorite brand of beauty fans around the world. Already on the first step of the podium last year, the brand was not dethroned in 2020. With no less than 47.9 million followers on Instagram, it has won over its audience by offering quality makeup, and to build on its success based on its new products and the launch of its best-selling palettes at Sephora, which have responded to the major trends of the year. The brand has been mentioned 27 million times on the social network via the hashtag #Hudabeauty. Huda Beauty's beauty account is also number 1 in the Top 3 most followed beauty accounts, and the brand's founder and star influencer of her generation Huda Kattan is also at the top of the ranking of the 3 most powerful beauty influencers. These rankings by Cosmetify are therefore indisputable witnesses to the meteoric rise of the brand, which has become a key player in the world of beauty.
An international top 3 of favorite beauty brands that remains unchanged
In the leading group of brands that have won over consumers the most in 2020 on an international level, this year we again find the American cosmetics brand of reference in terms of eyebrow design and beauty, Anastasia Beverly Hills, which retains its place of second essential in the middle.
Then it's the famous brand M.A.C Cosmetics which maintains its third position in the Cosmetify ranking. Not surprisingly, considering the number of star products she has on her panel, but also the armada of pro makeup artists on social networks who work with her.
So what has really changed since the 2019 ranking?
Rest assured, there is something new between the new brands present in the top of the world's favorite brands and those which have changed places. So let's take a closer look at these other brands listed in the Top 10.
Big surprise this year, the brand The Body Shop made an impressive rise in the world ranking and moved from 26th to 4th place! It has established itself as the world's most searched beauty brand on Google with more than 8.2 million searches on the engine between July and September. Just behind it is Florence by Mills, the vegan brand of Stranger Things star Millie Bobby Brown, which has climbed one place in the rankings compared to the previous year. The young brand is thus securing a place in the Top 5 of the most popular brands internationally, in particular thanks to the high engagement rate of its followers.
Another brand to have drastically progressed in the ranking, L'Oreal Paris – quite simply unavoidable in France – obtains the sixth place whereas it was confined to the fourteenth until then. The main reason for this change? Her growing number of Instagram subscribers (she has gained around 750,000) even though most long-established brands have difficulty gaining new ones when they don't lose those they've acquired over the years. years (a development that most often took place during the pandemic). In seventh position, it is the Frenchie (and Breton) brand Yves Rocher which seduces with its beauty products with plant compositions. Voted favorite French beauty brand of the year 2020, it is therefore also fully appreciated abroad. ColourPop Cosmetics, American brand offering makeup at a low price, is following suit thanks to a volume of research carried out on it which has risen sharply this quarter (more precisely, + 5.8% of research concerning it has been noted recently). If you don't know this brand with a promising future, maybe it's time to take a look at its website. In ninth place is the brand of mineral makeup and skincare PURE which creates surprise. Much less known than the others appearing in this top 10, this brand has stood out among the new and most essential in the world of beauty thanks to its collaboration with the influencer RawBeautyKristi who has made research concerning it soar on the Internet. It benefits from an incredible 338% increase in searches compared to the previous year.
Finally, it's the pretty brand Morph which closes this top 10. It, which offers a host of professional quality brushes and palettes at affordable prices, has had a busy year in novelties and collaborations, it has notably made a more concrete place on the French market in s 'settling in the shelves of Marionnaud. This is probably why it has generated no less than 3 million internet searches and a host of social media sharing, in addition to gaining subscribers on social media.
So, do you have the same favorite brands as the rest of the world?
Eye makeup with Nude Rich Huda Beauty palette:
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