ByteDance, parent company of TikTok, has registered the “TikTok Music” trademark in the United States. It would be a music streaming application that would soon be launched and that could compete with the services we know.
A music streaming application in the TikTok style, we’ve been talking about it since 2019. But beyond the rumors, we have real information here that suggests that ByteDance could soon launch a streaming service.
TikTok Music exists, it’s a brand
Warning: we are not talking here about a music application, but about a brand. This is Business Insider who spotted ByteDance’s US trademark application for ” TikTok Music“. Filed in May, the brand should be used for “ a variety of products and services, including a mobile application that would allow users to purchase, play, share, download music, songs, albums, lyrics“. A trademark application for the same name was filed in Australia last November, suggesting that the idea is going its own way internally and evolving.
In the filing, we also learn that the application would make it possible to “stream live audio and video», «edit and upload photographs as covers for playlists” or “to start music, songs and albums“.
The competitor of Spotify, Apple Music, Deezer, etc. is here
As noted9to5Mac, TikTok is the only application to have exceeded three billion downloads in the world apart from Facebook. A success so great that Facebook and Instagram will look more and more like the ByteDance app. Moreover, the most consulted domain name in 2021 in the world was not google.com, but tiktok.com.
One could say that this is only a trademark registration and not a mark of commitment on the part of TikTok in the music streaming application market. For Josh Gerben, lawyer at the Gerben Law Firm, specializing in trademark law, “a company the size of TikTok or ByteDance only files trademark applications for things it seriously considers“, he toldBusiness Insider. ByteDance could be forced to show that it uses the trademark, according to experts interviewed by the newspaper.
It wouldn’t be surprising if TikTok hit the market. From a societal and industrial point of view, the application has changed many things in music. New trends emerge more and more often on the social network and the songs that are the most popular there are not only on the application. Regarding the expertise of ByteDance, a company that publishes TikTok, it is not non-existent on music services. It operates the Resso application in India, Brazil and Indonesia.
TikTok Music could be accessed directly from TikTok using a button. Imagine watching a video on the social network with music. Clicking on the track would launch the track in TikTok Music. This is what is currently being done with Resso.
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