Despite their best efforts, connected watch manufacturers are unable to offer the product that will put an end to the hegemony of the Apple Watch. The latter occupies the middle and high-end segments, and leaves only the low-end crumbs to the competition.
Regarding the Apple Watch, the financial statements follow and resemble each other. The connected watch from the Apple firm continues to dominate the competition head and shoulders. Although, contrary to the general trend, sales of watches and connected bracelets increased during the year 2022, this improvement mainly benefited Apple, which made a real splash with its Apple Watch Ultra.
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According to a study conducted by CounterPoint, sales of connected watches increased by 12% in 2022. It is the “extreme” segments, the low-end and the high-end, which hold their own with 34% growth for the first, and 129% for the second. Apple has further increased its lead over its opponents. Its market share has increased to 34.2%, 1.5 points more than the previous year.
Despite their price, the Apple Watches remain the favorite watches of the general public
Samsung, whose Galaxy Watch5 Pro is not lacking in quality, remains at 9.8% of sales, while the third manufacturer, Huawei, continues to lose market share, falling from 7.6% to 6.7%.
Apple Watches are watches with undeniable qualities and the effectiveness of their sports and health functions is often in the news. We report, for example, the misadventure of this man who, without his Apple Watch, would probably have died in his sleep, or of these 3 people saved by the connected watch after a serious car accident.
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