Remi Jacob
The boss of the magazine “Légende” has decided to attack another magazine for parasitism. Eric Fottorino first sounded the alarm on Twitter by sharing a photo of his magazine next to that of the magazine “Eternal”, which looks like two drops of water to “Legend”.
He’s the boss of Legend, Eric Fottorino, who sounded the alert on Twitter. In a very relayed message, he published a photo of a Parisian kiosk where two magazines are placed side by side. “On the left, our number Legend devoted to Simone Veil. On the right, a parasitic title that violates all our codes and plays on confusion for unacceptable unfair competition”.
New plagiarism of @legende_lemag in a kiosk at the Ecole Militaire in Paris. On the left our Legend Simone Veil. On the right, a parasitic title that steals all our codes and plays on the confusion for an unacceptable unfair competition. Look for the error. Impunity? Intellectual right? pic.twitter.com/WxS3sanQsB
— eric fottorino (@ericfotto) May 6, 2023
The magazine in question is called Eternal. On the cover: Romy Schneider. And these “codes” evoked by Eric Fottorino are in particular the logo, which is very similar, but also the choice of a black and white photo which here too plays on the same register. This is what he explains at the microphone of Europe 1 in Media culture.
“We can publish anything in pure imitation”
“What we intend to do in the face of this unfair practice is of course to denounce it, but also to take legal action so that commercial parasitism, confusion, deception are established and discussed. Which bothers me a lot. , what scandalizes me is not only that practices like this can succeed, that is to say that we can publish anything in pure imitation and that the system is complicit by passivity. to say that the printers, then after the distributors of newspapers to the kiosks, can distribute as if we were distributing counterfeit money”, declares Eric Fottorino.
The magazine management Eternal has not yet responded to our requests.