The black series continues for the empire of Michel Ohayon. The Gap France brand, threatened with the same fate as Camaïeu, has announced that it will stop its online sales and invites its customers to come to the store.
He is no longer no longer possible to shop on the Gap France website. “We are temporarily forced to stop e-commerce orders to guarantee a sufficient quality of service, please excuse us”, can we read on the home page of the website. the sign, caught in the financial turmoil of its buyer Michel Ohayonoffers its customers to shop in store. “It’s been about a week since the online sales activity has been closed”explains Brayan Brandao, CFDT union representative of the brand, to the media 20 minutes.
He also confirmed information from the economy magazine Capitalwhich announces the closure in March 2023 of a physical brand store on avenue des Ternes, in the 17th arrondissement of Paris. The rent would have become too high in relation to the turnover of the store. Contacted by our colleagues, the parent company of Gap France, Hermione People & Brands, declared that it was not “not able to confirm or deny this information”.
What’s next after this ad
Resale at knockdown prices
The brand that bought Gap France, Go Sport, was placed in receivership on February 2, 2023 by the Grenoble commercial court. She could meet the same fate as Camaïeualso bought by Michel Ohayon, which underwent a judicial liquidation in September 2022, eliminating 2,600 jobs. His stock was resold at knockdown prices by the destocking specialist Noz. The stores of the French shoe brand San Marina, placed in compulsory liquidation on February 20, also lowered prices to sell off their stocks before their final closure. If Gap France has not made any announcement to this effect, it is likely that his shops will take the same path, before its remaining inventory was resold. Potential buyers of Go Sport or Gap France have until March 10 to express their interest: the time to go to the store to take advantage of the latest markdowns.