Sf we ask you what Kim Kardashian, the singer Cardi B, or the reality TV stars Maeva Ghennam and Milla Jasmine have in common, what do you answer? Their unreal shapes cut with a scalpel, of course! They have all spent staggering sums to obtain the dream physique of the years 2015-2020: massively inflated chest, wasp waist, round butt, full lips and small, thin nose. But, in this vein, an archetype pushes the envelope even further: that of “buchona”. Long straightened brown hair, false eyelashes, exuberant false nails, luxury handbags, flashy clothes and a dealer boyfriend never far away.
To find out a little more, let’s go (mentally, because it’s better for the carbon footprint) to Mexico, in the state of Sinaloa. Since the 1980s, drug trafficking has flourished there. This is where the figure of the buchona came into being: the Spanish term is used to designate the girlfriend of a drug trafficker, who often pays the bill for his sweetheart’s cosmetic surgery operations, in exchange for sexual favors. It can also define women working in criminal organizations.
According to Los Angeles Times, this phenomenon rears its head again around 2005. If we do not know the exact origin of the word, two hypotheses exist. Derived from the word “buchon” (“pigeon”), evoking a guy who puffs out his chest, “buchona” could be a way of conjuring up the image of the large-breasted fowl. The second hypothesis is that it is a neologism derived from Buchanan’s whiskey, very popular among Sinaloa narcos and of which the famous Joaquin Guzman, alias “El Chapo”, was fond of, before his sentence to prison. in perpetuity in the United States. Moreover, his wife, Emma Coronel, daughter of a mafioso and former beauty queen, is considered the buchona par excellence.
To survive in these hyperviolent patriarchal societies, middle-class women are willing to take enormous risks. Either by having low-cost surgery by unqualified surgeons – in 2023, a Mexican woman lost her life after more than thirty operations in six months –, or by having these operations offered by their narco, who himself chooses the size of the implants and the parts of the body to be retouched. A fairly common thing, because he likes to present his success through a trophy wife, always with an air of narcocorrido (music praising drug trafficking).
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