The Chinese parade at the Auto Show in Paris


Great Wall Motors will notably present the Wey Coffee, a plug-in hybrid SUV (here, at the International Motor Show in September 2021 in Munich). TOBIAS SCHWARZ/AFP

They will be exhibiting their battery-powered SUVs and compact models at far lower prices than their Western rivals.

The Chinese manufacturers have made an appointment at the Mondial de l’Automobile, which opens on October 17 in Paris. The City of Light will shine the spotlight on their SUVs and compact battery-powered models at prices much lower than those of their Western rivals. Geely, Saic, Great Wall Motors and Dongfeng are ahead of Vietnamese newcomer Vinfast.

Nearly 500,000 vehicles (including trucks and buses) were imported into Europe last year, according to the Association of European Automobile Manufacturers (ACEA), 153% more than in 2020. China is hot on the heels of Turkey, export leader in Europe with 628,000 vehicles. In value, sales of Chinese models totaled 6.2 billion euros.

It’s only a beginning. Geely is aiming for 600,000 sales outside of China in 2025, including 42% in Europe. His compatriot Saic plans to reach 300,000 sales in Europe by this date, and Great Wall Motors 375,000 vehicles sold.

Distribution network

Other Chinese giants are at the gates of Europe…

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