This is one of Dominique Boutonnat’s antiphons since he was appointed president of the National Center for Cinema and Animated Image (CNC): wanting to develop cinephilia among young audiences aged 15 to 25, while ‘they are deserting dark rooms in favor of platforms like Netflix or Amazon Prime.
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“If young people continue to go to the cinema regularly, attendance of 15-25 year olds has dropped by 17.5 million admissions over the period 2010-2019. In addition, it is an audience that is too absent from French films and more generally from less promising films. We must do everything to support young audiences in their discovery of diversity ”, assures Mr. Boutonnat.
VShe audience made up of adolescents and young adults, which nevertheless represented nearly 15% of cinema spectators in 2019, sees few French films but many American films, according to the CNC. If, in 2019, more than 60% of the public for French films is aged 50 or over, 46.5% of spectators of American films are under 25.
Generalization of the Culture Pass
To support this target in the discovery of new works, the president of the CNC announced, during the general meeting of the French Association of Art and Test Cinemas (AFCAE) in Cannes, the creation of a fund exceptional intended for these cinemas.
The generalization of the Culture Pass to the whole of the national territory, announced on May 21, goes in this direction and could also make it possible to win back this public, in a context of revival of the sector.
A minimum subsidy of 8,000 euros will be granted to all cinemas which engage, outside school periods, in activities of animation, communication, education and programming, intended for the public aged 15 to 25, and relying on a program of films mainly, but not exclusively, arthouse.
This system will be in place this summer, with the possibility of entering the program until the end of October. To benefit from it, cinemas must “Join the Culture Pass”, “organize at least three actions or activities per month for young people” and especially “Go out and find young people where they are: online and on social networks”. The CNC specifies that it “It will therefore be essential, in order to benefit from this aid, to set up a communication strategy on social networks and on the Internet for the benefit of these different activities”.
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