11% of bets are now made online. This digitization has made it possible to rejuvenate the clientele.
Boosted by the Covid, the digital transformation of the FDJ is accelerating. Last year, more than one in ten bets (11%) were made online by its players, compared to only 6% in 2019. This proportion may seem low compared to other sectors. But it is explained by the historic place of a network of 30,000 points of sale, made up of tobacconists and press offices in France. Digital bets, which generated 2.2 billion euros in 2021, have doubled in two years. This online breakthrough of the former French gaming company has enabled it to increase the number of its players by 70% in two years and to rejuvenate its clientele.
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The rise of digital has contributed to the return to growth of the company after the “trough” of 2020, linked to confinements, closures of points of sale and the temporary cessation of sporting events. The turnover of the FDJ thus grew by 18% last year (+ 10% compared to 2019), to 2.25 billion euros for a current operating profit (Ebitda) up 22%…
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