In advertising for feminine hygiene articles, school or social networks – the period is never shown explicitly. This in turn leads to ignorance, fears and shame. That is why the Femcare startup "The Female Company" is particularly committed to educating people about taboo menstruation.
What a menstrual cup has to do on Pornhub
The new video series "One Girl One Cup" is intended to explain the correct use of a menstrual cup. However, explicit information about menstruation is treated and blocked like pornography on social media platforms. To draw attention to this grievance and still show In order to be able to use period products correctly, the Berlin startup decided to publish the video series directly on Pornhub instead of on Instagram.
In addition to menstrual cups, "The Female Company" also sells sustainably produced organic tampons and sanitary napkins. The founders Ann-Sophie Claus and Sinja Stadelmaier, however, endeavor to get menstruation under the cover of the offender and to make it socially acceptable. However, the women entrepreneurs regularly reach their limits when it comes to educating them about the most natural thing in the world.
The Female Company shows how to insert a menstrual cup
"We receive inquiries about using the menstrual cup almost every day. We can describe some things – but even when it comes to topics such as the best positions to introduce, even we reach our communicative limits. You just have to show that. But because on Instagram, where we normally communicate with our community, is not possible, we have searched for a new channel. Pornhub. We want to show that explicit education about the period is treated like pornography. A state that has to change quickly, "says Ann- Sophie Claus, founder of "The Female Company".
For this reason, the company decided to shoot explicit tutorials. In the three videos, actress Lina Bembe uncensored showing the insertion and removal of the menstrual cup and gives instructions on the best positions and folding techniques. Lina Bembe is involved in the online platform Sex School and TEDTalks, for sex education, relationships and is committed to feminist pornography.
Why Pornhub?
Usually uses social media channels like Instagram and YouTube to reach its users. However, these platforms would censor the clips as pornographic content. In order to defend itself and still be able to play the videos, The Female Company has looked for another platform for publication: Pornhub.
"Pornhub is currently criticized for making inappropriate content accessible to everyone. We think it's time that good content is finally shown there, because what should really be freely accessible is education," explains Ann-Sophie Claus.