The booming social network made in France has just announced the arrival of celebrities and brands on its platform. An initiative that may seem curious given the application model, but which demonstrates the difficulties in generating revenue for this type of service.
Founded in 2020, BeReal offers the opportunity to share authentic photos of your daily life, without filter or retouching. The app sends random notifications to users, asking them to take a photo instantly to share with their friends. A way of promoting “ real life », while the major social networks focus more on appearance. BeReal has greatly gained popularity in 2022, so much so that Snapchat and Instagram have developed a feature to clone the platform. It now has 23 million daily active users.
Insights into the daily lives of celebrities and brands
In a blog post, BeReal announces the deployment of RealBrands And RealPeople from February 6. Brands and celebrities will thus be able to share moments of life “ when they are not in the spotlight “. Previews which would probably not be posted on competing platforms because, as for ordinary users, a notification will be sent to them. At this time, the participants in the program are not known. Users will be able to obtain the status of RealFan in order to interact with the publications.
“ We believe that by showing that notable people and brands are actually people like us – as annoying as they are interesting at times – we are helping to restore and ameliorate some of the negativity that emanates from modern social platforms “, explains BeReal. These new features serve as a huge step forward, as the social network positions itself as a space to interact with friends.
BeReal must generate revenue
“ For those of you who are concerned that this will change our focus, we can assure you that BeReal will always be focused on friends and close relationships », Promises the platform.
If BeReal enjoys significant popularity among young people, the social network has yet to find its economic model and generate revenue. In general for this type of platform, this involves setting up an advertising activity or deploying paid premium features, or even both. With the launch of these new tools, BeReal will be able to gauge the reception received by brands on its service.
Download
- Daily notification so you never forget to post
- Possibilities for interacting with other users’ BeReals
- Simultaneous use of the front and rear camera
BeReal is a social network available as an application on Android and iOS phones. Every day, its users receive a notification and must post a photo (a “Real”), or rather two photos at the same time. They then discover what their friends are doing at the same time.
BeReal is a social network available as an application on Android and iOS phones. Every day, its users receive a notification and must post a photo (a “Real”), or rather two photos at the same time. They then discover what their friends are doing at the same time.
Source : TechCrunch
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