What if we told you that we've finally found the perfect lipstick that you certainly can't do without? First clue: it is signed Yves Saint Laurent Beauté.
If there is one makeup product you never get tired of, it's lipstick. No matter how many red tubes we have, there is always a color of lipstick that we do not yet have in our vanity with the thousand and one shades of red, pink and nude that exist to color our mouths. And since we love to match our lip makeup to our various outfits, we inevitably fall for it and buy a new tube as soon as a shade suits our complexion. A reflex that has the small disadvantage of making us accumulate lipsticks without counting.
Well, good news, it looks like those days of over-consumption are soon over, as a new beauty gadget that promises a multitude of bespoke lipstick shades in one tube has just appeared.
One tube, (almost) infinite personalized lipstick shades
It is to the luxury brand Yves Saint Laurent Beauté – a benchmark for hot lipsticks – that we owe this novelty, which intends to positively change our habits without sacrificing our daily makeup options. Named Rouge Sur Mesure, it is actually a connected device dedicated to making personalized lipstick shades that can be used at home to create the lipstick color you want to wear on demand. Using an artificial intelligence called Perso, this little machine make-up nifty is used in conjunction with a mobile app, via Bluetooth, to take photos that will help the device create the perfect lipstick color for every occasion. Via this smartphone application, you can indeed show the device the shade you want it to reproduce or allow it to analyze your look of the day so that it offers you a shade of lipstick perfectly suited to your outfit. Not bad is not it ?
The Perso technology had already been presented at the last high-tech Consumer Electronic Show (CES) in 2020 by the L’Oréal group through the prism of tailor-made skincare and makeup. But this is the first consumer launch based on this famous artificial intelligence that is spreading the lipstick in the field of beauty tech.
How does Yves Saint Laurent Tailor-Made Rouge work?
More concretely, Yves Saint Laurent's beauty device is a small tube-shaped machine (larger than a lipstick) which has a sort of quilted case and branded with the brand's YSL initials on the above. A design faithful to the color codes of the luxury brand – black and gold – which does not make us afraid to display the object on in a bedroom or in the bathroom.
Rouge Sur Mesure is used by a trio of liquid lipstick cartridges of different shades which are loaded into the body of this large tube of lipstick, and which are then delivered in various precise quantities – depending on the shade of red. to create – in the housing part of the device.
Then all you have to do is use the lip makeup brush supplied with the device to mix the different doses of colors together to create your own personalized lipstick shade.
The liquid lipstick formula contained in the cartridges is none other than that of the Velvet Cream Matte Finish line of reds from Yves Saint Laurent Beauté, a flagship line of the make-up brand.
You can choose from a trio of lipstick cartridges in shades of reds, pinks, orange or nudes.
And you can also use three different modes to create your personalized Yves Saint Laurent lipstick shade: Shade wheel mode to select a shade and lightly transform it to suit all occasions, Shade match mode for match your lipstick to your outfit with a simple photo you take, or even the Shade stylist which uses an exclusive algorithm based on Yves Saint Laurent Beauté's color expertise to recommend shades that are safe values .
Having your fully personalized lipstick color at home is good. Being able to take it everywhere with you so that you can touch up your lip makeup day or night is better. This is why – rest assured – the small round case where the desired color of the Red Custom Powered by Perso nestles is detached from the device to allow you to carry your red wherever you go.
A device that opens a new era of makeup “consumption”
One thing is certain, this tailor-made, on-demand lipstick is set to revolutionize the world of makeup. He promises us a new way to consume lipstick and above all to consume it better, avoiding unnecessary purchases (such as buying a shade of lipstick for a special occasion but that we will not postpone) and creating less waste (goodbye to the dozens of tubes made from non-recyclable materials that one day or another end up in the trash).
How to get Yves Saint Laurent Custom Red?
For the moment, this Yves Saint Laurent device is not yet accessible to everyone. It is only available in the US market, in limited quantities and only through a device test program organized by the brand that will allow selected people to purchase the device for $ 299 (or € 245.79 ). Participants will receive two sets of cartridges of their choice as a gift (valued at $ 180, or approximately € 147.95). The registration page for this test program is available on the luxury brand's US website. But the global launch is expected very soon in 2021.
In the meantime, you can always take advantage of the brand's pretty lipstick collections to start defining the trio of cartridges that you would like to try first.
How to apply lipstick properly ?
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