2024 - The Galaxy Z Fold 4 and Flip 4 could sell much less well than expected by Samsung

Samsung could well fall from above before the end of the year. Indeed, while the manufacturer was very ambitious in planning to sell a total of 15 million Galaxy Z Fold 4 and Flip before 2023, new forecasts estimate that this figure will only reach 8 million. This would still be an increase from last year.

We weren’t surprised when the Galaxy Z Fold 4 and Flip 4 got off to a flying start in their first week of release. After all, their respective predecessors had already broken all sales records for folding smartphones and it seems that the demand for models from the Korean manufacturer continues to increase over time. Also, the latter did not hesitate to show himself very ambitious in sales prediction.

Indeed, internally, Samsung plans to sell no less than 15 million Galaxy Z Fold 4 and Galaxy Z Flip 4 by the end of the year. It is certainly a colossal figure but which, once again, does not appear in any way unrealizable given the history of the range. However, not everyone agrees. This is particularly the case of Noh Geun-chang, director of the Hyundai Motor Securities Research Center, who brings the firm down from its high horse.

Samsung would ultimately only sell 10 million copies of its new folding smartphones

Thus, the analyst leans rather for sell scores around the 8000000 for the latest range of Samsung folders. The latter is therefore much more moderate than the company, almost halving the initial forecasts. Nevertheless, this remains more generous than the results of 2021, which saw 7.1 million units for the Z Fold 3 and Z Flip 3, or a 13% increase from year to year.

Related: Galaxy Z Fold 4 Is Even Tougher Than Some Non-Folding Phones

In total, Noh Geun-chang thinks Samsung will sell 10 million folding smartphones in 2022, all generations combined. It may well be that the global economic context of recent months proves the analyst rather right. Critics around the price of the Galaxy Z Fold 4, sold at 1799 €have not failed after the presentation, and it seems understandable that many users are restricted from such a purchase in the face of general inflation.

Source: TheElec