The Gen-Z bring the 2010s trends back into fashion


Studded denim jacket – a classic 2010 outfit choice by Rihanna.

imago images / Eventpress

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Gen-Z tiktokers hope that 2010 fashion will return. This is already the case in luxury fashion.

The era of skinny jeans and galaxy prints may only be ten years ago. But even now some young Tiktok users want to revive the trends of 2010.

In her videos, Tiktokerin Hali Brown-Onigbanjo regularly explains which clothes from 2010 she sees coming back on trend next. The videos that she posts under the username Nextwearer regularly collect hundreds of thousands of views. The pieces that the Tiktokerin predicts a comeback include, for example, hot pants with the American flag printed on them, as worn by Beyoncé in 2013:

Hali Brown-Onigbanjo also sees a promising future for holographic parts and corsets with rivets:

The responses to their predictions are streaky. “The day when the 2012 aesthetic comes back is the day when I fall to dust and die,” comments one user. Another says: “I think all trends are okay, except for the shorts with the American flag.” In addition to fashion, Hali Brown-Onigbanjo also sees beauty trends of the 2010s era, such as feather extensions, coming back:

Addison Rae recently proved that Hali Brown-Onigbanjo could not be entirely wrong with her prophecies. The social media personality already showed himself with fine feathers in her hair this summer:

Other users of the Social–Media App are preparing for the return of trends from the 2010 era. Tiktokerin Daynabreezy foresees a comeback for big belts and denim vests:

The tiktoker actually seems to be on the trail of a trend. Again it is singer and actress Addison Rae (in the Instagram post above) who is already wearing a contemporary outfit with an XXL belt.

Where the 2010 era is already back

Not only on social media, but also on the fashion floor, there are already signs that after the 2000s, the 2010s are becoming more and more of an issue.

During this time, for example, logomania, i.e. accessories and items of clothing with a generous logo print, was popular. We saw a prominent placement of logos again this year, for example in the Hacker Project by Gucci and Balenciaga:

Another holdover from the 2010s are A.accessories and shoes with studs. For example Valentino’s Rockstud collection, which was released around ten Years was very popular. Valentino showed a revised version therevon vpast year in its springs- and summer collection:

There are even more recent examples of the 2010s trend in fashion. In its collection for spring and summer 2022, Givenchy showed a dress with peplum, called peplum in English:

And Dries Van Noten showed items of clothing in Technicolor for spring 2022 that are reminiscent of the Galaxy prints from 2010:

Whether the tiktokers rbe kept real and next year actually Galaxy-Print & Co. will return, it remains to be seen. We start to rummage in the boxes with our old clothes…

What do you think about the return of 2010 to fashion?

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