The Google Pixel 7 has already gone on sale on eBay, although it hasn’t been released


Known for its inability to keep its secrets, Google has just broken a new record. A prototype of its Pixel 7 smartphone, which should be launched at the end of the year, is for sale on a resale platform.

After the publication of stolen images several months before the announcement of a product, the release of a video test several months before its release and the forgetting of a product not yet unveiled in a restaurant, Google invents yet another new way to have a product stolen. On the eBay resale platform, a prototype of Pixel 7, its future high-end smartphone which will be unveiled in the fall of 2022, appeared for several hours, noted several American media, including 9to5google, on May 30. Ironically, the seller seems to have taken the photo with… a Pixel 7 (we recognize its design in the reflection of the device).

But how does Google do it?

The cult of secrecy is not an art in which everyone excels. If Apple is probably the master (despite the appetite of millions of people for all the little leaks), Google is, by far, the one who has done the worst for several years. All Pixel devices appear online ahead of their presentation, so much so that Google now feels compelled to reveal the design of its future products itself several months in advance, to give the impression that it is in control. Apart from Google, no other manufacturer shows a smartphone six months ahead.

The announcement for a Pixel 7 prototype. // Source: eBay screenshot

How to explain that a giant like Google is so bad at managing leaks? It seems that his lack of experience is responsible. Google is a software giant and does not know how to manage hardware fleets. To convince his partners to follow him, he probably delivers several prototypes to partners (operators, resellers, etc.) months in advance, which increases the risk of leakage. Until now, he still hasn’t found a solution to avoid being fooled.

Is it a real Pixel 7?

Of course, one can always question the veracity of this leak. As Google has confirmed the Pixel 7 design, there’s nothing stopping some smart guy from fabricating fake photos to create buzz. This option is possible, but unlikely. The images show a lit Pixel 7 fully consistent with Google’s announcements and, most importantly, with a logo on the back matching the one used by Google for its prototypes. The fact that another Pixel 7 appears to have photographed it also points to a real leak. Something tells us that, by September-October, we are likely to see a lot of Pixel 7 again.



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