“It was a strong demand from players in the sector. » Two months before the Olympic Games (JO), while Atout France, the State operator which manages tourism, is in crisis, Matignon will bring together a first interministerial tourism committee (CIT) on Tuesday, May 7 in the morning. an event since the last one was held four years earlier, in 2020, between two waves of Covid.
“ The CIT must show the importance of tourism in the French economy and allow, during the preparation period for the Olympic and Paralympic Games [JOP]to demonstrate that we are ready to host the Games and that the attractiveness of France is still as important, those around Matignon pointed out, during a press conference held on May 6. It intervenes a few months before the Olympic Games in order to respond to significant concerns linked to the Games and in particular in Ile-de-France, with reception and circulation arrangements. »
A survey carried out among Ile-de-France distributors by Choco, a foodtech which modernizes relations between suppliers and restaurateurs, and unveiled in March, highlighted the concerns of professionals. In total, 44% of them fear that traffic and congestion will increase; 94% say they expect detailed logistics and delivery guidelines; 72% plan to increase their stocks in anticipation of demand; 22% plan to increase their staff to meet demand.
Air arrivals on the rise
Contrary to the fears put forward by players in the sector, the government highlights the fact that at this stage, there is no crowding out effect linked to the Olympics, ” on the contrary “. “ International air arrivals to France during the Olympics (from July 19 to August 29) are expected to increase compared to last year. we move forward in the entourage of Olivia Grégoire, the minister of tourism. Between July 26 and August 19 specifically, they are expected to increase by 22% compared to last year and by 24% for France excluding Paris.
“This progression is particularly marked by the long-haul markets (+46% for Brazil, +45% for the United States and +15% for Mexico) as well as for Asian customers (+354% for China and + 117% for Japan)adds the same source. Six-month reservations in rental accommodation are also favorable, for a sector which attracts more and more foreign customers. » In Paris, hotel reservations for the JOPs increased by 40 points compared to the same period last year, according to data from March 19 from France tourisme observation, a new rental accommodation observatory.
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