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At 81, the chairman of the supervisory board of Publicis is passionate about artificial intelligence. It recounts 50 years of upheaval.
By Mary Bordet And Guillaume Grallet
Tireless. In thirty years at the head of Publicis, Maurice Lévy has raised the agency to the podium of the communication giants. Here in his office on the 1 er June.
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Reading time: 11 mins
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NOTDon’t be fooled by his air of a chastened lion, the man has lost none of his thirst for learning. Almost two meters, energy to spare, and a hoarse voice that gave the repartee as well to Jacques Chirac as to Jean-Paul Belmondo via Jack Ma, or even Bill Gates. On May 26, when Sam Altman, the American co-creator of OpenAI, the company that developed ChatGPT, the artificial intelligence that is revolutionizing the world, makes a whirlwind trip to Paris, it is to Maurice Lévy that he stops, guest of honor at a lunch that brings together the gratin of French bosses on the Parisian terrace of Publicis, of which he is, at 81, chairman of the supervisory board. The man who, two years ago, launched L’Escalator, an incubator intended to share its network with entrepreneurs…
KHANH RENAUD FOR “LE POINT” (x2) – PUBLICIS/SP – PUBLICIS – PUBLICI/SP – Mario FOURMY/REA – Denis ALLARD/REA