The free newspaper 20 minutes (controlled by Rossel and Ouest France) launched its television channel dedicated to Ile-de-France on Tuesday, which succeeds the IDF1 channel and aims to attract young urban workers by mixing local information and entertainment. .
A “tour of the news in six minutes”
The 20-minute TV programs take channel 32 of the Ile-de-France TNT, occupied since 2008 by IDF1, partially sold last year by the JLA group to the Belgian group Rossel (“La voix du Nord”, “Le courier picard”, etc.). Among these programs is “Salut l’Ile-de-France”, a daily news program presented by Olivier Quéméner, who already officiated on IDF1, just like Jacky, at the helm every week of the music magazine “Jacky aux platiniques”.
A “six-minute tour of the news” will be offered daily “with journalists from 20 Minutes TV and 20 Minutes”, while the newspaper’s sports specialists will receive an athlete every Friday at 4 p.m. on the program “Les croisés, tu know”.
An operation validated by Arcom
The channel is published by the company Ensemble TV, which Rossel took control of last year, an operation validated by Arcom, the audiovisual media regulator. The capital of Ensemble TV is thus held 51% by Rossel France Investissement, 34% by JLA (the group of producer Jean-Luc Azoulay, on the initiative of IDF1) and 15% by 20 minutes. With 20 minutes TV, the Rossel group is extending its influence in the local TV world, where it has already launched Wéo Nord-Pas-de-Calais and Wéo Picardie, for the Voix du Nord, and created, in partnership with other regional daily press groups, Territoires TV.
As a member of this company, 20 Minutes TV will be able to rely on the programs designed for the Territoires TV network to supply its schedule, such as the society and debate magazine “Extra local”.
Enough to complete the “two fresh hours” of content promised each day in addition to the series and documentaries scheduled for the evening. fluid” from screen to screen.
It will be able to rely on the million Ile-de-France readers claimed each day by the paper edition, as well as on the 3.3 million Ile-de-France residents visiting its website each month.