After a year of banishment, the e-commerce platform Wish returns to search engines and application stores in France.
This time it’s the right one. Wish is back on the French web. More than a year after being banned, the American e-commerce platform is again referenced on search engines in France. This is the case for Google and Qwant, according to our findings. In the case of Bing, its index has obviously not yet been refreshed to reintegrate the site.
Wish is eligible again on the French web
Wish’s comeback follows ” commitments » of the platform to better protect consumers, reports journalist Laura Kayali, from the Politico site. The instruction given to search engines as well as application stores (Google Play for Android and App Store for iOS) to authorize the return of Wish comes from the DGCCRF.
Contacted by our colleague, a Google spokesperson confirmed having received from the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) a notification authorizing it to reintegrate Wish into the French versions of its services. . The platform had been excluded since November 23, 2021, because of the risks associated with the products offered for sale.
Wish is a platform renowned for offering products at very low prices, whose origin is particularly Chinese. In 2021, the DGCCRF survey pointed to the poor quality of several goods. Out of 140 accessories, she noted that ” 90% of the electrical devices analyzed were considered dangerous“. Same thing for 62% of jewelry and 45% of toys.
As a result, the French authorities have decided to ban the American site from the hexagonal web, as well as from the ecosystem of applications. The exclusion subsequently gave rise to a battle in the courts, which went all the way to the Constitutional Council, without success. “Digital is not above the law“, had launched, at the time, the Minister of the Economy, Bruno Le Maire.
According to L’Informé, it was Wish’s efforts that ultimately paid off. The DGCCRF noted the positive approach of the platform, allowing its return to search engines and app stores. Three days before, Wish was fined 3 million euros for deceptive practices, as part of an appearance on prior admission of guilt.
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