How can the media respond to the rise of artificial intelligence (AI), which partly feeds on their content? It is on this subject that we worked on Thursday January 11 in Paris, in a “brainstorm” And “common seminar”several representatives of the Alliance of the General Information Press (APIG) and the Union of Magazine Press Editors (SEPM), hosts of the meeting.
“The question now is: how can we try to negotiate some form of financial compensation for the use of our articles in training large language processing models? And what legal strategy to adopt? », explains Pierre Petillault, general director of APIG, which brings together national and regional dailies, as well as regional weeklies.
A year after the start of a new wave of generative AI, capable of creating texts and images on all types of subjects, the media are determined to negotiate agreements with AI giants like Google, Microsoft or OpenAI, the designer of the ChatGPT conversational robot. But the current excitement raises several questions in the sector, where the first complaints are emerging from publishers deeming their content looted and the first contracts between press groups and AI manufacturers.
“We are raw material suppliers for the AI industry. These software need reliable, recent and quality content from publishers. The giants of artificial intelligence will need us », asserts Emmanuel Parody, secretary general of the Group of publishers of online content and services (Geste), who will be received, the week of January 15, by the interministerial committee on AI created by Matignon.
Like his counterparts, the leader recognizes, however, that at this stage the legal angle of attack “does not flow naturally”. It is less obvious than for neighboring rights, created in the 2019 EU Copyright Directive with the express aim of giving media outlets the right to negotiate remuneration, in exchange for the use of short extracts of their content on search engines and social networks.
Complaint from the “New York Times”
French professional organizations are also asking themselves the question of carrying out their negotiation offensive in a more or less grouped manner, and of resorting to collective management organizations such as Sacem (music), the French Center for Private Copying (mandated by the APIG to collect certain related rights) or the press related rights society (DVP, of which Geste and SEPM are members).
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