MeetThe trio of designers of fabric plant bags designed for urban spaces decided to refocus on landscaping projects.
The backyard of the showroom is invaded by lush vegetation that climbs up to the roof of the workshop surmounted by a vegetable patch. Bacsac’s little troupe has set itself the task of bringing the countryside back to town. Meet in his stronghold, near the Luxembourg Gardens, in Paris.
Born of a friendship between a designer, Godefroy de Virieu, and two landscape architects trained at the Ecole Supérieure d’Architecture des Jardins, Virgile Desurmont and Louis de Fleurieu, the company was built around a simple concept: nature in a bag. “We were neighbors of Godfrey, says Virgile Desurmont. He asked me to arrange his terrace. The thing is complicated in town, because of the weight of the bins. But what is interesting is not the container, but what happens inside. We have redesigned the pot as a tool rather than a decorative object. »
Mini-windows and maxi-balconies
Cut from the mulch that the gardener lays down before planting to limit the growth of weeds, lined with breathable geotextile felt, the plant bags – flexible, light and nomadic – were shown for the first time at the Tuileries in 2008, during of the Jardins, jardin plant lounge. The concept is unanimous among landscapers. The Bacsac company was created in the process, with Godefroy de Virieu in product design, Louis de Fleurieu in production, administration and logistics, and Virgile Desurmont in projects and communication.
Over the years, the founders have developed various pots, planters and tubs of all sizes, to stand or hang, like so many solutions to the most diverse urban configurations. In Paris, Bacsac equips mini-windows and maxi-balconies, roof terraces or that of the Fiat parked in front of the Merci concept store, the window of the Artazart bookstore, the courtyard of the Ministry of the Environment or even the gardens. and the cultural spaces of the Emmaüs accommodation centre.
The range of containers is also available in a more sophisticated and decorative colored version in Batyline fabric, usually used in the manufacture of outdoor furniture. Well-thought-out accessories complete the collections: terracotta chantepleure (watering can), shaped carbon steel hand tools, composter bag, etc.
Reconnecting city dwellers with the land
Until 2016, the creators of Bacsac chained trade fairs to promote the brand. Until shortness of breath. “Selling for selling was no longer what we wanted to do. There was no more reflection in our creations. We preferred to get out of this system,” explains Virgile Desurmont. The team is set back commercially, going from a dozen employees to three.
You have 50.36% of this article left to read. The following is for subscribers only.