the new eco-responsible beauty trend

In recent years, the beauty market has taken the turn of naturalness. Clean formulas, sustainable packaging, reasoned production make up a more responsible industry. Today, committed labels do not hesitate to think outside the box by developing even more ethical and virtuous products. The trend of waterless cosmetics constitutes the starting point of a new era that is shaking up our beauty habits.

The “waterless beauty” coming from South Korea makes it possible to reduce the consumption of resources, in particular the overconsumption of water. If ecological awareness favors the production of innovative formulas without superfluous active ingredients, these nevertheless involvelearn new gestures, experiment with different textures and modify your routine. Solid shampoos, powder masks, “water like” active ingredients. Overview of these avant-garde cosmetics that make us want to take the plunge.

Anhydrous cosmetics: alternatives to water

A care formula without water, is it really possible? A cream results from a skilful mixture of an aqueous phase (water) and a fatty phase (oils). This is called an emulsion. Most beauty products are over 70% water.. Used as a solvent, it brings sensoriality and freshness to the application. However, reducing water intake is now a major challenge in the cosmetics industry. Anhydrous products then stand out as a non-negligible avenue for tackling the problem of water shortage but also for limiting or removing preservatives from the composition of a skincare product.

Most of the time, the water is replaced by plant extracts, floral waters, hydrosols or oils. It should however be noted that certain products formulated without water such as exfoliating powders or cleansing foams require rehydration to be used. Among the most widespread anhydrous products, there are powder formats, solid cosmetics, pure oils or even products in which the “water” or “aqua” ingredient has been replaced by a substitute. A slew of novelties with amazing galenics and numerous advantages.

The benefits of waterless cosmetics for the skin

• Allows you to remove preservatives from formulas. Ingredients whose mission is to protect the water from microbes and ensure the good preservation of the product after opening but which are controversial.
• Promotes a better concentration of active ingredients
• More economical, requires less quantity of products for a longer period of use
• Portable, practical products

The benefits of waterless cosmetics for the planet

• Less packaging, less weight
• Less transport
• Less storage
• Less waste
• Less pollution, lower carbon footprint
• Preservation of water, better management of this natural resource

Waterless cosmetics: the best powder care

The Sisley Enzymatic Exfoliating Mask

This gentle scrub illuminates the radiance of the complexion in 1 minute thanks to its exfoliating action combined with its perfecting power. With a fine powder texture that transforms on contact with water into a silky foaming cream, this scrub can also be applied as a mask. A hybrid skin care that combines two simultaneous actions: the power of an exfoliant and the softness of a mask. What instantly revive the beauty of the skin! Finally, its natural and delicate fragrance offers a real moment of well-being. Price: 109€ – 40g

Waam shower powder

Preserving water is one of the essential ecological commitments. To go to the end of his approach, in his bathroom, we put on the certified Cosmos Organic shower powder from Waam. This cleansing treatment inspired by oriental beauty rituals is enriched with Rhassoul, renowned for its cleansing, purifying and sebum-regulating properties. In a few seconds, the powder turns into a delicate shower gel with a sensory galenic. Price: €13.50 – 80g bottle. Available on www.waamcosmetics.com in pharmacies and at Monoprix.

The Chanel Red Camellia Cleansing Foam Powder

Its ultra-fine powder texture shakes up the skin cleansing ritual. Enriched with red camellia oil, it transforms on contact with water into an airy and very soft foam, in order to eliminate impurities and pollution residues. Its formula, containing 93% ingredients of natural origin, cleanses the skin to restore its radiance. To obtain a generous foam, simply place the equivalent of 1/2 teaspoon of powder in the palm of your hand, then add a few drops of water. The material is then distributed over the entire face then massaged in a circular manner under the chin, going up towards the cheeks then the forehead, before rinsing thoroughly with clear water. Results ? The skin is perfectly cleansed, purified, it is shrouded in light. Price: 49€ – 25g

Waterless cosmetics: the best solid care

Les Savon de Joya solid mint toothpaste

This solid mint toothpaste contains 100% ingredients of natural origin, of which 10% of the total is from organic farming. Vegan, Ecocert certified, economical, it comes in its metal box that does not rust. Easy to use, just wet your toothbrush slightly, rub the toothpaste with it 2 to 3 times, then brush your teeth. Child’s play ! Also available as a refill. Price: €11 – 100g. Available on JoyaSoaps.com

Nat&nove solid shampoo with organic oats

This certified organic 2-in-1 solid shampoo gently cleanses the body and hair of the whole family thanks to its nourishing and moisturizing organic oatmeal formula. This product is approximately equivalent to two tubes of classic shampoos. By adopting it, we therefore considerably reduce our daily plastic consumption. Bonus: its delicate fragrance and generous foam transform the shower into a bubble of pleasure. Price: €5.50 – 85g. Available in supermarkets, pharmacies and on Nocibe.fr

Unbottled Silky Hair Conditioner

This conditioner for all hair types is made from 100% natural ingredients, including repairing Cocoa butter, nourishing Shea butter and even Sweet Almond oil which provides maximum shine. The ideal formula for finding detangled, soft, supple and shiny hair. Its ultra-melting texture is easy to apply. Just pass the bread under lukewarm water then massage until and you’re done. Bonus: A very small amount of product is needed, which makes the conditioner economical in addition to being environmentally friendly. Price: €14.90 – 50g. Available on www.unbottled.co and exclusively at Sephora.

Klorane Organic Peony Stick Mask

This stick immediately soothes the most sensitive skin in a single gesture. Composed of 99% natural ingredients, its formula combines the soothing power of Organic Peony with the virtues of Organic Argan Oil and Organic Shea Butter to intensely nourish and repair the skin. A waterless gesture for a moment of cocooning. Price: €15.90 – Stick 25g.

Waterless cosmetics: these active ingredients that replace water in formulas

Biotanie body milk

This waterless body milk is formulated with restorative lemon balm hydrosol and softening sweet almond oil. Its vegan formula, 100% of natural origin, guarantees optimal effectiveness, while providing softness and hydration to all skin types, even the most demanding. Its texture is rich and non-sticky. Price: 27€ – 150ml. Available on biotanie.fr, in specialized organic stores and in pharmacies.

The Cattier Hydration range

In Cattier’s Hydration range, water is replaced by active vegetable juice, a combination of apricot extract rich in moisturizing sugar and reconstituted aloe vera, a source of minerals and amino acids. In this Waterless approach, Cattier saves more than 2000L of water on production. SOS hydration serum, price: €19.50 – 30ml

Mademoiselle Bio vegetable oils

Well known to natural beauty gurus, pure vegetable oils are renowned for their many benefits on the skin, nails or hair. Mademoiselle bio offers a wide range of vegetable oils adapted to each need. 100% natural, without coloring and without perfume, these elixirs come from first cold pressing, the most authentic method for extracting vegetable oil. Mademoiselle Bio coconut oil, price: €8.90 – 250 ml. Organic Mademoiselle jojoba oil, price: €9.90 – 50 ml.