Louise Bernard
modified to
9:35 a.m., September 23, 2022
On the initiative of six regional daily press editors, a new TV magazine, called “Diverto” will soon arrive on newsstands. It will replace the slipped “TV Magazine” with “TV Magazine”, made by “Le Figaro”. 3.2 million copies will be distributed and a digital offer will also be available with new content.
Diverto, a new TV magazine, will appear on newsstands on January 6, 2023. It will replace the TVMagazine slipped with TVMagazinemade by Le Figaro. Diverto was produced thanks to 53 regional daily newspapers which decided to unite. They will share the production costs (paper, team salaries, communication campaigns, etc.) but also the revenue from the magazine, which will be distributed in 3.2 million copies.
A digital offer of Diverto will be launched
Diverto will offer traditional TV programs, but also selections of programs on American or French platforms. And, in addition to the magazine, a digital offer will be launched. With a promise: twice as much content as in the paper version, podcasts, videos, and newsletters. Readers will be able to find “twice as much content as on print” assures Antoine Daccord, the general manager of Divertosince the subjects will be developed “in depth on the site and in selection in the print version”.
The project Divertounder the direction of Antoine Daccord, is carried by a team of 30 people, with Roxane Centola, editor-in-chief, Isabel Delanoy, industrial director, Arnaud Beauvois, digital manager and François Chaperon, artistic director.