Heloise Goy with Alexis Patri
, modified at
1:51 p.m., January 13, 2022
Launched in October 2020, the Salto streaming platform was created to bring together the offers of the three main French TV groups: TF1, France Télévisions and M6. Delphine Ernotte, the president of France Télévisions, revealed Wednesday morning in an interview the highly anticipated figure for the number of subscribers to the platform.
About 700,000 subscribers. The figure was highly anticipated. It is finally unveiled. Delphine Ernotte, president of France Télévisions, said Wednesday in the morning of France Inter that Salto, the independent streaming platform common to the TF1, France Télévisions and M6 groups, would have around 700,000 subscribers. This is the first time that a subscription figure has been given for this platform. But the vagueness remains: we do not know in this figure what is the share of free trials and the share of paid subscriptions.
A platform financed to the tune of 135 million euros by its shareholders
Above all, this figure is far from the objective of one million subscribers that Salto would have set for 2021, according to Capital. By way of comparison, the giant Netflix exceeded 5 million subscriptions in France four and a half years after its launch. But Delphine Ernotte remains optimistic about the future of this platform created in October 2020. She ensures that Salto is progressing and does indeed have a future in the French audiovisual landscape.
Salto has notably stood out recently by broadcasting the season of And Just Like That, the reboot of Sex and the City, or the exclusive episode around the reunion of the members of the series Friends. According to the platform, this episode would have broken all audience records. Last December, the platform financed to the tune of 135 million euros by its shareholders (of which Delphine Ernotte is a part) was not profitable.