The French digital media branch Politico is preparing to change Parisian premises while retaining its address located in the upscale eighth arrondissement. Its editorial team, which specializes in monitoring political news, will simply move up two floors to have more space in newly renovated offices. To accelerate its development in France, its Parisian workforce will more than double in the coming months, going from fifteen journalists today to 24 by the end of the year, before reaching 37 press cards by the end of 2025. .
Part of the new French recruitments should make it possible to launch two specialized sections. A first “vertical” dedicated to the energy and climate transition will see the light of day in April, headed by Alexandre Léchenet. Two ancient feathers from Sunday Newspaper, Arthur Nazaret and Aude Le Gentil, have just been recruited according to our information. They will work with journalist Nicolas Camut, already part of the Politico teams. “A second section devoted to tech must be launched by the summer and will also be composed of four people”explains Marion Solletty, editorial director of Politico France.
Born in 2007 in Washington, the online media specializing in politics moved to Brussels, Belgium, the heart of the European Union, in 2015, to London, United Kingdom, in 2017, before opening an office in Paris in February 2021. The same year, it was completely acquired by the German media giant Axel Springer the same year.
48,000 subscribers
With its oral and embodied style, the free newsletter “Paris Playbook” – its flagship product in France – has managed to establish itself in the space of three years as a meeting place for political enthusiasts. Completed between 1 a.m. and 3 a.m., reread between 5 and 7 a.m. and published at 7 a.m. daily, it has just reached 48,000 subscribers. Maxime Leroy, vice-president of product at Politico Europe, now hopes to reach the milestone of 50,000 subscribers by the European elections which will take place from June 6 to 9.
According to him, the latter prefers to look closely at engagement rates rather than absolute figures. “Quite a few free newsletters have an opening rate ranging between a third and 50% of the sending base”welcomes Mr. Leroy, ensuring that it is even higher for paid newsletters, the second leg of the economic model of Politico.
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