The platform will gradually ask its users to deactivate their ad blocker or subscribe to its Premium offer, otherwise they will no longer be able to access their favorite content.
Advertising is the sinews of war on the Internet. However, there are many ways for Internet users to overcome it. If many sites prohibit any visit when they detect the use of this practice, YouTube has remained quite flexible on the subject since its creation.
Three warnings and it’s over
A little over a month ago, the Google subsidiary confirmed that it was rolling out warning messages informing its users that ad blockers were no longer allowed on its platform. If it is for the moment only an experience on a global scale, we still know very little about the strategy envisaged by YouTube.
A new screenshot shared on Reddit, however, tells us a little more: Internet users will be able to watch three videos before having access to their favorite content blocked. Once this stage is crossed, they will have to deactivate AdBlock and consorts, or take out the credit card and subscribe to YouTube Premium, which removes advertisements.
Contacted by The Verge, Oluwa Falodun, spokesperson for Google, confirmed the information. ” We take disabling playback very seriously, and will only do so if users ignore repeated requests to allow ads on YouTube “, she says. Before adding: Detecting ad blockers is nothing new, and other publishers regularly ask viewers to turn them off. »
A question of survival for YouTube and creators?
It is not specified when this measure will be effective for everyone, but this is a major challenge for the platform. Falodun justifies the approach as follows: YouTube’s ad-based model supports a diverse ecosystem of creators and gives billions of people around the world access to free content. »
Despite the abandonment of the Overlay Ads format, the platform is experimenting with increasingly long or intrusive advertising breaks. Whether it’s forcing videos longer than 30 seconds, or accumulating up to 10 in a row. If YouTube appears to some as the logical extension of television, here is the proof.
It is also a way for the company to further promote its Premium subscription at 11.99 euros per month, which currently has nearly 80 million subscribers. It also gives access to YouTube Music and, who knows, maybe even Playable later, Google’s next attempt to get back into the video game market.
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YouTube is a video streaming platform on which any Internet user can upload their videos, view those of other users, create their own thematic channel and develop their audience. A true web 2.0 icon, YouTube has evolved over the years and therefore retains its well-established popularity.
YouTube is a video streaming platform on which any Internet user can upload their videos, view those of other users, create their own thematic channel and develop their audience. A true web 2.0 icon, YouTube has evolved over the years and therefore retains its well-established popularity.
Source : The Verge
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