Peugeot embarks on personalization and launches its Individual program. For now, the 208 and its electric version are eligible, while it is not yet available in France.
We remember a time not so long ago when manufacturers competed in imagination to offer a multitude of customization options for their models. Colored inserts, stickers or infinite body colors, the goal was to allow customers not to have the same car as their neighbour. But since then, things have changed, and the crisis has passed through there. In order to reduce production times, the brands have also reduced the customization options.
A new program
Admittedly, they still exist in very high-end brands, but generalists have thrown in the towel for a few years now. But now Peugeot seems to want to take the opposite of this trend towards standardization. The lion firm has just unveiled its all new personalization program, called Peugeot Individual.
If this one tells you something, it is quite normal since it is identical to the one chosen by BMW for its similar offer. If the Sochaux brand has not yet officially communicated on it, the site Autozurnal gives us some details about this device, for the time being only reserved for Slovakia.
Credit: Autozurnal
Credit: Autozurnal
Only the Peugeot 208, as well as its electric variant e-208 are concerned by this new program, which is divided into three distinct offers. The first takes the name of XLion and is worth 250 euros. At this price, customers will be able to enjoyfactory custom airbrushed mirrorsa matching sticker on the fuel flap and specific floor mats.
A second pack, called XXLion adds additional stickers on the sides, while the part between the hood and the grille can be chosen in a different color from the rest of the bodywork. It can then be matched to the brake calipers with this offer, which costs 600 euros.
Not for now in France
Finally, the offer is completed by the XXXLion pack, invoiced at 1,300 euros. For this price, you can also offer yourself a covering complete with your car, as well as painted logos in the color of your choice. For the moment, no information has yet been given on the colors and patterns available as part of this personalization program.
But Autozurnal specifies that the interior materials cannot be modified, while it will simply be necessary to be satisfied with specific stickers. It remains to be seen whether more advanced possibilities will be offered a little later.
Credit: Autozurnal
Credit: Autozurnal
Because for now, this offer is onlyin the test phase at the Peugeot plant in Trnava where the 208 is produced. But the brand plans to develop it and offer it in other countries, starting with the Czech Republic. If successful, it could still expand in Europe, but we don’t know yet if it will be offered in France.
As explained Argusit cannot be ruled out that this program sees the light of day with us on the occasion of the restyling of the city car and its electric versionscheduled for next year.
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