Posters, leaflets… the printing of electoral material is suffering from the rise in the price of paper.
In January, after having suffered a new failure in the rally of the left, the team of Anne Hidalgo is alarmed. A few hours before the printing of her leaflet, we must urgently rethink the message of the socialist candidate. A quick phone call to the printer is enough to replace the slogan “The union” by “And if we talked about the real subjects?”. Weeks later, Marine Le Pen finds herself in trouble. In the midst of the Ukrainian war, the RN candidate fails to stop the printing of leaflets containing a photo of her and Vladimir Putin. Much of it will end up in the trash…
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“All the candidates decide at the last minute to adapt their message to the political sequence, says Gilles Fouquet, CEO of ITF Printers, who works for six candidates. We have to meet very short deadlines, often 48 hours, to print the leaflets.” In the rush, some campaign teams even inadvertently slip spelling mistakes…
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