A FRIENDLY AFFAIR (5/5) – They grew up side by side and now run their own business. As part of our summer series, they have agreed to reveal the secrets of this accomplice collaboration, with flammable potential.
Their union is their strength. This is the credo that emanates from these three brothers who embarked on the entrepreneurial adventure together. Fabrice and Avi, 48-year-old twins, accompanied by their younger brother, Gilles, 40, set up Yoobic in 2014, an application that digitizes the daily tasks of employees in stores and workers in warehouses.
This desire to undertake as a family, they inherited it from their father. “ Our father and our uncle took over the design office which had been set up by our grandfather in the 1960s. This model of family box was therefore not exotic for us. We in turn took it over in 2001 when the company was in crisis. We cut our teeth there together », recounts Fabrice, in charge of the company’s communication. Having succeeded in getting the family business afloat again, it was then sold to a large group and the three brothers then embarked on their new entrepreneurial adventure.
“Do not run the business like a clan”
All three…
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