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The PS4 is in the top 5 best-selling consoles in the history of video games. But the machine has also allowed one of the biggest tech companies to avoid going out of business.
The PS4 is currently the fifth best-selling video game console of all time, and the second biggest success in PlayStation’s history. Only the PS2 still manages to do better with over 155 million units sold. But what we didn’t know was the impact of this huge success on one of Sony Interactive Entertainment’s partners, who did well to partner with the Japanese manufacturer.
PS4 to the rescue of a true techie
After 10 years on the market, and sales inevitably declining, Sony Interactive Entertainment has resigned itself to turning the PS4 page. Even if resellers such as Amazon or Fnac still have stock, the company has closed the accounts. Sales figures have not been part of the financial statements for several months, and the PlayStation 4 therefore ended its run with 117.2 million units. A colossal number that allowed it to enter the closed circle of the top 5 best-selling consoles. But this performance also saved AMD from bankruptcy.
Indeed, well before the launch of the PS4 in 2013, AMD had been through some very complicated years with sales volume and net profit in the red. In 2008, the company even had to join forces with an external player to pay off a heavy debt. There are many reasons, but the main factor that explains AMD’s failures is the lack of competitiveness for a very long time against Intel on one side and Nvidia on the other. The PS4 changed everything.
On LinkedIn, Renato Fragale, still at AMD, said that the success of the PS4, which was equipped with an AMD APU, saved the company from bankruptcy. “I led a 15-person product development team for the PS4, which has sold over 91 million units to date. It’s considered one of the best launches in AMD’s history, and helped save the company from bankruptcy.”The collaboration was fruitful in both directions as Sony Interactive Entertainment once again turned to AMD for its PS5.
Source: LinkedIn via Timur222.
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